Ari’s Blog
I write an essay twice a week. My writing is primarily focused on helping brands earn attention without paying for it.
So... Travis Scott Held a Concert on Fortnite
Video games are becoming mainstream social networks and Travis Scott’s concert on Fortnite was an instrumental step in that process.
Creating Value for Others With Writing
In the words of Albus Dumbeldore, "Words are, in my not so humble opinion, our most inexhaustible source of magic, capable of both inflicting injury and remedying it.”
What Is The Cost of Your Attention?
Every day, brands are fighting for people’s attention. How much are they willing to pay?
Lessons from a NY Times Reporter and Other Media Experts on How To Be Published
Great content is important, but distribution matters even more.
What I Learned From a Nobel Laureate on Impostor Syndrome
Everyone suffers from imposter syndrome at some point in their life, the most important thing is figuring out how to overcome it.
In uncertain times, don't forget to breathe
Sometimes we need to realize that we have a lot going on, stop, and breathe.
Turning a Side Project Into 45,000 Instagram Followers
Doesn’t matter where you start, just need to find an audience that likes your content.