Ari’s Blog
I write an essay twice a week. My writing is primarily focused on helping brands earn attention without paying for it.
NBA Player to YouTube Star
The internet provides the opportunity for every player to tell their story.
How Will Clubhouse Make Money
Clubhouse is a trendy new app in Silicon Valley. It has a chance to be the next big social network if it figures out monetization and scaling.
Brandless: Why Bother?
You can either be a brand or a generic, not both. Brandless chose the worst of both worlds.
Quibi Can Turn It Around By Doing This
Quibi is relying on the entertainment model of yesteryear instead of relying on the entertainment model of the future.
Want $25,000? Put Your Finger on Your Phone. And Wait.
Hundreds of thousands of people will have their fingers on their phones. Not moving. For hours. Why? Because YouTube influencer MrBeast asked them to.
How to Earn Press in the Attention Economy?
Getting the attention of the press is harder than ever. Kevin Barry, a reporter at WEWS, shares some of the tips to break through the noise.
Why Bundling is the Future of Paid Newsletters?
How many paid newsletters are you actually going to pay for? Instead, why not buy a bundle.
Return of the Printing Press? Key Lessons from a Thriving Newspaper Publisher
If you have an audience, no matter how small it is, it's powerful.
How Dave Portnoy Single Handedly Changed the Media Business Forever
Dave Portnoy created a revolution in media by inspiring a new content model driven by personalities.