Jen Hartmann Explains How John Deere Approaches PR and Social Strategy [Ep. 23]

Aug 3

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jen Hartmann. Jen has been with John Deere for nearly a dozen years and as the Public Relations Director, leads the company’s PR and social strategy.

We discuss taking over PR during a pandemic, how John Deere stays authentic on social media, aligning PR and social strategy, and pitching to reporters.

Links Mentioned:

Follow Jen on Twitter: https://twitter.com/jenalyson
Follow John Deere on Twitter: https://twitter.com/JohnDeere

Ari Lewis

Jen Hartmann Explains How John Deere Approaches PR and Social Strategy [Ep. 23]

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