Ari’s Blog

I write an essay twice a week. My writing is primarily focused on helping brands earn attention without paying for it.

Ari Lewis 6/9/20 Ari Lewis 6/9/20

What’s Your Text Message Strategy?

Text messaging is being used more than ever by brands. Why does it matter?

Ari Lewis 6/6/20 Ari Lewis 6/6/20

In order to understand the world, you need to understand why people think and act the way they do.

Ari Lewis 6/5/20 Ari Lewis 6/5/20

Diversity isn’t just the right thing to do, but it’s also good for the bottom line.

Ari Lewis 6/4/20 Ari Lewis 6/4/20

Brand activism used to be optional for companies, now it’s a requirement if they want to attract the next generation of consumers.

Ari Lewis 6/1/20 Ari Lewis 6/1/20

My personal brand audit for May 2020

Ari Lewis 5/30/20 Ari Lewis 5/30/20

It doesn’t matter how big your following is if you don’t have a consistent strategy.

Ari Lewis 5/28/20 Ari Lewis 5/28/20

Substack is revolutionizing media, but it might go down as quickly as it went up.

Ari Lewis 5/26/20 Ari Lewis 5/26/20

Building a brand is no easy task, but in the case of Rehgan Avon, she launched a conference that catapulted herself to the top.

Ari Lewis 5/25/20 Ari Lewis 5/25/20

Epic Games is on track to be one of the biggest tech companies in the next decade.